Best Social Media Platforms (2025)
If you want to enter the social media world you must know about the best new social media platforms at first. Each platform has its specific advantages so it is hard to prioritize a single platform over another.
If you want to enter the social media world you must know about the best new social media platforms at first. Each platform has its specific advantages so it is hard to prioritize a single platform over another. For this reason, a brief understanding of all social apps is necessary. This will help to analyze the metrics of each platform and let you know that all apps are beneficial for you in one way or another.
It's time to explore the different social media channels to understand their routine advantages or purposes.
The Top Social Media Apps and Platforms for 2025
The list of great social media networks lets you know the volume of users on each site. If you are running an online business or thinking of starting your online brand make sure this analysis is the root of your business growth.
Your posting material depends on this deep examination as you must know how to advertise your brand on Instagram, Facebook, Snapchat, Pinterest, YouTube, etc. It is important to know where is your targetted audience. Probably if your targetted audience is not on Facebook then investing your time or efforts will be all in vain.
Pinpointing your ideal customer is a major part of your social media campaigns. This deep analysis will prove helpful in getting the best return on investment (ROI) for your business.
Facebook is one of the most common free social media sites that was built two decades ago. In 2025, this site still be the most demanding platform globally. This social media channel has the largest and strongest user base. Facebook is an essential and great social media app for all types of online businesses.
A Facebook post needs images in 1200x628 pixels dimensions that maintain a near 1.91:1 aspect ratio according to the recommendations of 2025. The Facebook platform has an 8 MB maximum limit for image file size. This aspect increases the loading speed of the post on all gadgets.
YouTube
Is YouTube a social media platform? Of course, YouTube is as important as other social media sites like Facebook. With 2.49 billion monthly active users this social channel gained more importance all over the world. Remember, building trust is the focused trait of all free social media sites. Video content gets more user attention of the user and builds strong trust.
Google bought this platform in 2006 and used different advertisements to generate revenue. Google provides a facility for different creators to come and collaborate with its Partner Program to monetize their videos and get a share of ad revenue. YouTube shorts make this platform competent to TikTok. User prefers to watch these short-form video content.
WhatsApp stands among the top 10 platforms and is mainly popular as an instant messaging app. After Facebook and YouTube, you can consider this social media app that withstand in competitive ground of other social media networks.
According to research 2 billion users are active on Whatsapp but this is only a rough estimate. At present majority of users use mobile phones so this is a positive point that makes it the best site for social networking. People can connect with brands or with their family and friends via WhatsApp messaging, voice calls, video calls, and share images.
For online brands, it is another way to share their content and business profile. It helps the brands to communicate with their customers anytime. Moreover, if you are a student you can discuss your study plans with your friends or make vacation plans.
In 2014 Facebook bought this platform and made it one of the social media sites like Facebook. Meta has expanded this platform by introducing WhatsApp business. This proved beneficial for business to manage their campaigns and different tasks to advertise their brand and increase sales.
When you talk about social media networks you can't forget different social media sites like fb. Instagram is also a part of the Meta umbrella. People are getting attached to this app rapidly. This has increased its fame globally. According to a recent survey, Instagram has become the most favorite social media network among users globally.
It is one of the most image-centric platforms so users like to post or share videos here. That is why, brands must choose this platform to showcase their products globally. Images, Reels, Stories, and Carousels (swipeable posts featuring multiple videos/images) are some important features that make it different from all social apps. To increase reach you can edit your post anytime or add hashtags.
TikTok
Tikto is included in the best new social media platforms that gain immediate progress. TikTok was launched in 2017 and grown around 1.56 billion monthly users within 3 years still it is growing continually.
TikTok gained quick popularity but many countries have banned TikTok due to some country security concerns.
Creating, and sharing short videos of 3 to 10 minutes makes this a full entertainment package for users. People make videos using TikTok trending sounds, dialogues, and sound effects.
Remember it is a popular app with a younger audience so if your brand’s target audience is young then TikTok is one of the top 35 social channels that can help you to reach them.
Snapchat
The social media channel Snapchat is a top choice for connecting the young demographics. It is an instant messaging app that has 800 million active users monthly. Snapchat is most popular due to its snaps feature. People make fun of making streaks and send short videos and messages with limited duration. They can put stories to connect with their friends globally.
Limited time duration for snaps and stories is built for the user’s mental satisfaction. Users must panic from the infinite time stories and image posts. Time limitations make them relax as after some time every post will be diminished and no one can save them. The reason behind this great social media app is Snapchat founders have eliminated that worry with security features.
Moreover, brands can showcase their products putting stories globally. It is no less than other free social media sites to reach your targeted audience.
X (Twitter)
X (formerly Twitter) operates among the top social media services alongside 619 million people who visit each month. The platform exists to deliver current information while intending to function as 'the digital town square'.
The social media service Twitter made its initial launch under the name X in 2006 through the efforts of its co-founders Jack Dorsey and others. The principal feature of Twitter enables members to distribute text content and multimedia posts that users call 'Tweets'.
These features of sharing posts text content, and multimedia post develops a strong bond between your brand and audience.
Whenever you talk about the best new social media platforms you can’t neglect Pinterest. This platform mainly focuses on visual search. And have 498 million monthly active users. The core functionality of this image-based social media channel is that a user can share images for other users to explore.
It is a great platform for online brands they can create pins or repins to create a pinboard for their products to get user attention. It is a catalog of ideas where you can not only showcase your brand but also provide them with ideas about fashion, home decor, and recipes with your brand’s products.
Final Thoughts
You go through the best new social media platforms each platform has its importance among people. Search social networks to figure out which social media is suitable for your online business or some other online earning purposes is good but keep in mind that the majority of users use 6 to 7 different social platforms every month.
That is why, sticking to a single social media channel is not ok. It's time to make a vast social media presence. This strategy will help you to grow one social account at a time.
When focusing on a single network you need to share your content through other media networks even if you are not currently active on them.
Frequently Asked Question
What Are the Facebook Trends for 2025?
In 2025 Facebook will improve privacy and security concerns. Moreover, it will update video content and virtual and augmented reality.
What Will Replace Facebook in the Future?
There are multiple social media sites like Facebook at present but no one can replace Facebook. All the alternatives can amuse and help the users in one way or another like Facebook.
What Makes Snapchat Unique?
Three main reasons make Snapchat unique:
- Its ephemeral content
- Augmented reality (AR) features
- Focus on the camera.
Which Social Media Platform Is Hardest to Grow?
LinkedIn is a highly professional platform that requires high-quality, relevant, and insightful professional content that can vibrate with your target audience. Although it is a highly professional app and difficult to manage for a simple user you can’t consider it among the worst social media apps
Which Platform Pays the Most?
Content creators can earn money from YouTube and TikTok. Your earning ratio depends on how much your content is engaging and which type of content you provide to your audience